So web design, what is it? How will it work for your business and why should you have a website? Firstly, its important to understand the concept of a website. Think of it as a 24hr, 365 day of the year advert. People search the web for all kinds of information, and that includes looking for businesses which provide the products and services that you currently offer. Its a method for people to find out more about your business, before they pick up the phone. You may have a portfolio of work which you have carried out, perhaps details of your latest offers - regardless, they can find out more about you, and your competitors are probably employing the same strategy right now... Thats not a prompt to rush out and spend £0000's of pounds, from experience, we have found that a simplistic website has been more than successful for small businesses, it really depends on what you want to do. For example, a web site with optimisation combined with online marketing recently brought in a £10,000.00 order for a client of ours. All it consisted of was a basic website detailing the work they carried out (with pictures), combined with some clever google advertising management. Total cost for the advertisement to that point (excluding management fees)was about £150, so that was a return of over 900% of the initial spend. Simply put, in this age everyone looks on the web for local businesses, products and services. If you combine it with your current media advertising, it works to compliment your brand presence, which in term converts to higher sales. If you want to know more about marketing, please select the marketing option from the menu above, alternatively, look at our web design benefits and options pages for more information.
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Web design overview